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Sharon M Hayes

 

Expertise

Messaging
New Product Design & Introductions

Product Package and Marketing Materials Design

Creative Director

Creative Consulting

Producer


Sharon, a principal of Right Combination, LLC has over 25 years of experience as an Executive Creative Director, Designer, Creative Writer and Producer.  A unique ability to understand both marketing and the creative process has led Sharon to assist other companies with the start of their own sales promotion departments, as well as owning her own sales promotion agency.  Sharon specializes in new product ideation, branding, design, messaging and introduction to the trade, sales and consumer.


She has held key creative positions and has freelanced at several St. Louis based sales and event marketing agencies.  Her award-winning talent has had significant impact on an impressive client roster including The Coca-Cola Company, The Kellogg Company, HBO Television, Hasbro Toys, Ralston Purina Company, Nabisco Foods, American Express Incentive Services, and Newell Rubbermaid, to mention a few.


In 2003 Sharon took a sabbatical from the graphic arts world to produce and promote her fine arts line, which were eventually marketed worldwide.  Her contemporary style, of  “sophisticatedly fun” oil paintings featuring abstract figures with eye-sharing faces are now recognized nationally.  Sharon exhibits at the New York International Art Expo.


In October of 2007 she released her first book titled: “Psych Yourself Skinny" Lose Weight the Fun and Creative way!


In 2008 Sharon created and launched Angel Heaven™ World an Entertaining, Interactive Web World and Toy Line for Children ages 3-9.


Sharon attended FVCC, with honors, as a Phi Theta Kappa, and has taught Advertising and Commercial Art Courses at FVCC.  She has also been a guest speaker on the subject of “A Career in Advertising and Sales Promotion”.


Sharon’s thought on successful Messaging:  “Your message will get through, if it is creatively direct.”

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