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Increasing Mid-Market Sales for a Telecomm Services Company


The new CMO of a market-leading traditional telecomm services provider wanted to grow sales from middle-market companies.


He lacked the ability to target services in each business sector for which there was an immediate, high demand. He was missing a high volume of short-term sales opportunities.


He said he needed the capability of having “eyes and ears in the marketplace” to quickly identify high-demand opportunities. He also needed a way to know where he could deploy readily available, proven market entry strategies to score new sales.


Right Combination™ services provided him with these capabilities.


As a result, the company successfully launched several new services into the mid-market generating $100 million in new revenue in the first year.

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